Apple’s iOS market share continuous to slide down the slippery slope. Amid reports about Apple’s latest plans to increase the iPhone 7 production in the wake of Galaxy 7 battery
debacle and the buzz over the company’s launch event, a Kantar Worldpanel ComTechreport (via VentureBeat) now claims that iOS market share in China is now 14.3 percent, declined by 4.4 percent in the three months that end July 2016.
It was around the same time that Android’s market share increased by 5.6 percent, making it an all-time high at 85 percent. But, that doesn’t mean there’s no hope for iOS. The report adds that about 33 percent of the current iOS installed base owns an iPhone 6 or 6 Plus, which means the device could make a comeback soon with the latest iPhone release as consumers may opt for an upgrade.
In terms of handset sale, Apple still takes the third spot after Huawei and Xiaomi. Huawei enjoys 27.6 percent market share while Xiaomi has 18.5 percent. However, Kantar hasn’t included the market share number for Samsung.
Its the low-cost smartphone that are making it tougher for Apple, just as they are making it for any other big smartphone maker. Besides China, iOS has been doing better elsewhere. In the US, the smartphone sales were up by 1.2 percent compared to the same period last year, and enjoys 31.3 percent market share. On the other hand, Android slipped to 65 percent after a 0.6 percent decline.
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