One of the biggest days in the smartphone calendar is finally upon us. Welcome to iPhone launch day! We expect Apple to take the covers off a number of handsets, along with a new smartwatch and possibly a new Apple TV as well.
The big announcement looks to be the iPhone X (previously referred to as the iPhone 8), which is tipped to boast a bezeless display, no home button and facial recognition.
It won't be alone though, with two further handsets rumored to show up alongside it – although things are getting confusing here when it comes to naming.
Originally rumored to be the iPhone 7S and 7S Plus, it now looks like those two devices will be called the iPhone 8 and iPhone 8 Plus. Got that? Good.
When is the iPhone 8 launch?
The iPhone X launch will take place on September 12, 2017 at 10am PST (San Francisco), 1pm EST (New York), 6pm BST (London), 10.30pm IST (Delhi), while in Australia you’re looking at 3am AEST on September 13.
10.22 - Jeff Williams is on stage to talk Apple Watch, the COO. Where's Kevin?
He's talking up Apple's WatchOS 4 and all the new fitness features that are included.
10.21 - If it has a blood glucose monitor, that's massive. Especially if it's non-invasive.
10.20 - It's now a video on how many people are having their lives changed by Apple Watch. Oooh - someone just mentioned that their daughter has diabetes. Glucose monitors with the Apple Watch.
10.18 - More people using Apple Watch than ever before - it's experiencing 'phenomenal growth' - 50% year on year.
Last year, the number two watch in the world - and now it's the number one watch in the world ahead of Rolex.
10.17 - Tim is back on stage now - it's new product time! Beginning with Apple Watch. IT'S HAPPENING NOW PEOPLE GET READY.
10.14 - I know it's early doors, but I'm flippin' cock-a-hoop that the Wi-Fi is still stable right now.
Still on Apple Store - more are coming in big cities in the soon, and New York is getting a big overhaul. The glass cube will return though. Milan, Paris and others all getting massive 'Town Square' updates - Carnegie Library doing so too.
And Chicago is getting opened on October 20 - that's been a while coming.
10.13 - It's very relaxed in here at the moment. I get the feeling this is calm before the storm - we're going to be here for a while.
10.11 - Hearing about how Today at Apple works - perfect time to push the feature we wrote on this when it launched. It's just a recap here.
10.10 - We're getting a retail update first - Angela Ahrendts, head of retail is here. The same team that designed the Apple Park also designed the Stores. I knew it.
10.09 - There's an AR experience in the visitor's center - that's rather telling, given we're very likely to see a huge augmented reality push today.
10.07 - Hearing about Apple Park now - people will be moving in this summer. It is an impressive space - the park is converted was converted from a sea of asphalt into a space with over 9,000 trees. I can confirm there are many trees... but it really smells of manure at the moment.
Powered by 100% renewable energy too - one of the world's largest solar installations, according to Cook.
10.05 - Big round of applause - lasting - for Jobs. No matter what you think of the brand, his influence is undeniable.
Cook is also now talking about how Apple's 'hearts go out' to those affected by the storms.
10.04 - A lot of talk about how Jobs was a genius, his ability to unlock talent in people - how his ideas created the foundation for the new Campus.
10.02 - We just had a mandatory shut down of screens so a message from Steve Jobs could be played to open the Theater. Tim Cook is on stage now, delivering a heartfelt message about Jobs - his voice is cracking slightly.
09.59 - SH*T THE DOORS ARE COMING DOWN WE ARE TRAPPED.
09.55 - Just a reminder - if you want to ask anything during the launch, I'll be on @superbeav. I can't promise to include / answer you, because my fingers may have fallen off (it's come close in the past) but I'll do my DAMN BEST.
Because we love you all, dear readers.
09.53 - Just had Coldplay, next up is Gorillaz. And the presentation will begin shortly, according to the man in the ceiling who is talking like he's trying to keep us all calm.
09.51 - KEY QUESTION:
Is it shiny?
Will it recognise my face even when I'm rough and hungover?
When will Siri become a handsome hologram?
Can I have 1 for free?
09.49 - Some thoughts on the new Theater. The toilets are, basically, toilets if Apple designed them. Decided against taking pictures though.
Seats are super-comfortable and wide. This is excellent news as we could be here for a couple of hours at least...
09.20 - And we're in! Welcome, for the first time, to the Steve Jobs Theater. We're glad you're joining us for this ride - should be a good one.
Inside the bunker, sorry, Steve Jobs Theater
09.10 - There's talk that the Apple Watch 3 may not arrive, and instead we'll get an Apple Watch 2 LTE.
09.00 - There's just an hour until Apple's Special Event kicks off. Join us for a little tour round the Steve Jobs Theater.
08.30 - Apple's new home is pretty sweet. Lots of clean lines, glass and "new building" smells to take in.
Exploring Apple's new campus
07.25 - Oh, hi there official Apple event badge. We've got the ticket, now all we need is to get in.
06.49 - Sunrise! And a ray of light sneaks its way through a crack in Tim Cook's bedroom curtains.
"Siri, open the curtains" he murmurs, and he is slowly bathed in more light as the drapes retract.
"Siri, read my schedule"
'You have an appointment at 10am. At 10am you have Apple Special Event'
"Mmmmm excellent, another half hour in bed then."
While we wait for Tim to rise, there's plenty to be getting excited about. Imagine if we got AirPods 2, or even a new iPod! The possibilities people, they're out there!
05.00 - Just when we thought we'd got Apple's naming figured out, a curve ball is hurled in our direction. How do you feel about the 'iPhone X Edition'?
That's what the latest leak suggests it'll be called, although it does feel a little clunky for Apple.
04.00 - It's the post we love to hate... THE APPLE STORE IS DOWN PEOPLE!
WHAT DOES IT MEAN? WHAT IS THIS MADNESS?
Right, now we've got that out of our system, back to work. Less than six hours to go now. Huzzah.
Come back!!!!
03.30 PST - Six short hours (and a bit) to go! We're awake in San Francisco – early bird catches the worm and all that (definitely not jet lag...) – and are preparing ourselves for the big show.
We're wondering which celebs will grace us with their presence this year, and that's got us thinking about iPhone launches of old. In fact, we've put together an article of our favorite iPhone moments – why not check it out?
01.30 PST - Tim Cook is likely tucked up in bed, dreaming of the rapturous applause he'll get when he steps out on stage at the Steve Jobs Theater, but for those of you already awake check out our comprehensive round-ups of what you can expect from Apple today.
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