According to the seventh edition of Ericsson’s annual ConsumerLab TV and Media Report, there has been a rapid shift in TV and video viewing patterns towards mobility. The report also points out that mobile video and on-demand TV viewership has massively increased in the past seven years however content discovery is still a major issue faced by consumers
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Since the year 2012, the average viewing time on mobile devices has increased by more than 200 hours a year. This means an overall jump of TV and video viewing by an additional 1.5 hours a week.
The real issue that the report highlighted was the low consumer satisfaction when trying to look for something to watch. About 44 percent of US consumers can’t find anything to watch on linear TV daily, an increase of 22percent compared to 36 percent last year. On the hand US consumers spend 45 percent more time in searching what to watch on video on demand services when compared to linear TV. Also, 63 percent of consumers claimed that they are satisfied with content discovery on VOD services compared to 51 percent on linear TV.
While the process of searching content on a VOD service takes more time than with linear broadcast TV, consumers find it frustrating. The reason for this is that it somehow assures the consumer to find something they want to watch and when they want to watch it.
Some of the other prominent findings include the following:
- The total viewing time of on-demand content (mostly streaming) has increased 50 percent since 2010.
- 37 percent watch two or more episodes of the same show in a row on a weekly basis while more than a fifth do this daily
- Consumer spending on VOD services in the US has increased from $13 (Rs 860 approx) to $20 (Rs 1,320 approx) per month since 2012, an increase of over 60 percent
- 40 percent of respondents say they watch YouTube daily while 10 percent of consumers say they watch YouTube for more than three hours a day
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